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Ollie, Bronnie, Alara and Mahsa at Cradle Mountain in Tasmania

Who am I?

Hey there, I’m Ollie Roberts, an avid entrepreneur who desires to help the world be a better place.


I currently live in Hobart, the capital city of Tasmania, otherwise known as Tassie. For those who do not know, Tassie is an island state south of Australia, just below Melbourne and best known for crisp and clean water and air with fantastic scenery and plenty of outdoor activities to boot.

Anyway, I live here with my young family, a loving spouse, two daughters, one dog and three chooks and only a 20-minute walk to the heart of Hobart, Salamanca.


I love jotting words down, putting my thoughts on record, and sharing with the world, much like my father Bruce and his father (my grandfather Barney), both known Australian writers.

What is my mission statement?

I’m a bloke on a mission to disrupt once monotonous daily thought patterns with standard technology and hopefully help others with my meanderings.


The reason for this disruption is to stimulate the malleable and delicate brain by challenging the status quo and thinking differently and perhaps all the same. At the same time, I am bringing technology and daily life up-to-speed with millions of years of evolution.


Ultimately, this drive is to reach the end of life and genuinely say, yes, I gave life a decent crack by aging gracefully with the motto, “young till I die” and “doing my ancestry proud”.

Where did this enthusiasm arise?

Not so long ago, I successfully applied for a ‘dream’ job that included managing, farming, and technology, not to mention all the job perks that went along with it.


Little did I know that I was quite literally walking into a bear trap. A trap where factional wars across departments were at play, and unbeknownst to me, I was labelled before accepting the position.


Unfortunately, this untenable position led to hospitalisation with an unknown infection that destroyed me physically and mentally.

To speak profoundly, that is history, and now is happening, and the future is continuing.


The learnings that I have taken away to grow into someone more mature, someone with stronger foundations of stability, and someone in a position that can start giving some wisdom back.


 see this position as the pinnacle in life, giving back to the community, supporting others and hopefully being the catalyst that helps someone else grow through a rough and tough time.

The end goal

Long story short. I truly believe my family has heard enough of me talk about lifestyle optimisation and every other passion project.

This website helps me vent some of the exciting findings I have stumbled across, providing a valuable source for others and hopefully providing more learnings from you and your experiences.


I’m seeking to optimise my lifestyle, filled with enjoyment, by focussing on things that make me tick.


Those things are travelling, technology, photography, lifestyle optimisation, passive income. If you share similar interests, I’d say you’re in the right place.


Fundamentally, I hope others, such as yourself, can take learnings from the stories I share while embarking on your life adventures.

Reach out to me and say hi. Until then, happy creating opportunities!

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